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Writer's pictureMatthias Schmidt

The rise and fall of Chinese brands across Europe

Updated: Oct 5

Chinese OEM share of the European electric car market 2024 infographic data
 

Chinese new passenger car brands saw their share of the West European new BEV passenger car market fall to just 8.3% of the total regional BEV market during August, according to the latest research from the European Electric Car Study, published by Schmidt Automotive Research each month.


Just 10,200 all-electric Sino-brand units entered the region in August, with brands such as SAIC's MG experiencing significant year-on-year losses of almost 70% compared to the same month last year.


NIO barely achieved one hundred units, while its Chinese rival brand XPENG saw its new registrations outnumber NIO's three to one so far this year.


We explain to our subscribers the reason for this and the trajectory going forward.


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More exclusive in-depth data like this and insights are published for subscribers (€) in our client studies which focus on the European arena.




 
 

*Western Europe 18 Markets: EU Member States prior to the 2004 enlargement plus EFTA markets Norway, Switzerland, Iceland, plus UK

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