According to German KBA data, Tesla's German monthly new passenger car registrations fell to a new recent low of just 1,277 new units in January 2025, giving the first reaction to Musk's backing of the controversial Alternative for Germany (AFD) political party prior to the country's February 2025 snap elections.
Tesla's January total translated to just 0.6% market share of the total market or a year-on-year volume decline of 59.5% in a total market that fell by just 2.8% y/y.
In terms of its share of the BEV market, Tesla accounted for less than four per cent of all new BEV electric models entering the region during the opening month of the year, suggesting consumers in the market for an EV may well be reacting to Musk's comments where he hosed the leader of the AFD party to a live webcast on his X social-media platform during the start of January, leaving some consumers looking for an alternative.
With the German BEV market forecast to rebound by over 50% this year, any hesitancy from Tesla consumers to get behind or remain behind the wheel of the US company's models in 2025 could be toxic for the company, as Germany is set to regain its title as Europe's largest pure electric new car market once again in 2025 as 3-year lease consumers return to the market from the boom year of 2022 when €9,000 subsidies were available.
However, it is worth noting that some of those losses in January may well be attributed to some hesitation from consumers potentially holding back purchasing decisions awaiting the Model Y facelift due at the end of Q1.
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*Western Europe 18 Markets: EU Member States prior to the 2004 enlargement plus EFTA markets Norway, Switzerland, Iceland, plus UK
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