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01/2025: Mind the gap: Incumbents regain confidence, leveraging key brand equity and finally offer genuine solid BEV products, as CO2 targets hit, closing the door for new entrants
Edition No. 01-2025 European Electric Car Study – West European Electric Passenger Car Market Trend Study covering the period January 2025
"Having followed the travelling annual financial results circus over the past weeks, as well as darting to Düsseldorf to take in VW's new 2027, €20,000 Portuguese and Rivian software equipped ID.1, featuring an "increase in Chinese components" and LFP batteries to narrow dilutive margins, followed by a shimmy over to Brussels, to hear about Toyota's European BEV product strategy, all powerpoints, discussions and sideline chats couldn't hide one underlying trend: the relief at the kick-back to EU CO2 targets. Avoiding a hard 2025 implementation – an average 15% fall in CO2 fleet emission targets over 2021-2024 levels, or more for weighty premium manufacturers – following the conclusion of the Strategic Dialogue between policymakers and stakeholders, a switch to a 93.6g/km target "over three years" was agreed. However, with BEV investment and cadence cycles in full swing, baked into the original regulatory-aligned product timetable, a large proportion of those models already planned three years ago will still hit the market in 2025. OEMs will be given only the briefest opportunity to pop Champagne corks before the stoppers are reapplied..."
Automotive market intelligence study aimed at the automotive industry stakeholders and strategic planners, policymakers and all those with a holistic vested interest in the industry and the direction it's heading in.
28-Page PDF market intelligence market summary:
- by market
- by manufacturer
- NEW Chinese manufacturer Section (a full page dedicated to the Chinese OEMs' progress in Europe and outlook)
- by top-selling models (BEV and PHEV)
- by sector
- CO2 monthly fleet average analysis by selected brands
- by BEV/PHEV mix by manufacturer
- 12-month rolling trends
- analysis update on the latest market trends
- forward-looking commentary
- UPDATE total region forecast to 2030
- BEV Parc data/trend
*18 West European markets include: EU Member States prior to the 2004 enlargement plus EFTA markets Norway, Switzerland and Iceland, plus UK
